Discover why specialty coffee and direct trade go further — for farmers, for quality, and for the future of coffee.
Fair Trade certifications were created to protect farmers — but over time, they've shown serious limitations:
Fair Trade offers a floor — not a future.
By sourcing specialty-grade coffee through direct trade partnerships, we can:
| Feature | Fair Trade Certified | Direct Trade + Specialty |
|---|---|---|
| Price Model | Fixed minimum | Negotiated by quality |
| Certification Fees | Paid by producers | None |
| Focus | Volume & compliance | Quality & impact |
| Traceability | General/co-op level | Farm-level transparency |
| Incentives | Limited | Quality-driven premiums |
| Relationship Model | Often indirect | Personal and long-term |
When you choose coffee sourced directly and priced fairly, you support a system where excellence and ethics meet. It’s not just better coffee — it’s a better future.
Say goodbye to generic certifications and hello to traceable, exceptional coffee.
